Policies
Effective Date: August 31, 2026
Last Updated: August 31, 2026
This Cookie Policy explains how Diamond Forest, together with its subsidiaries, affiliates, and authorized service providers ("Diamond Forest," "we," "us," or "our"), uses cookies, web beacons, tracking pixels, tags, scripts, server logs, and similar technologies on the Diamond Forest website located at www.diamondforest.com, mobile platforms, client portals, email communications, and online services that link to this policy (collectively, the "Website").
This Cookie Policy applies to Diamond Forest's United States-facing Website and should be read in conjunction with our Privacy Policy, Website Terms and Conditions, and California Privacy Notice. Nothing in this Cookie Policy limits, waives, or restricts any privacy or consumer protection rights you may hold under applicable U.S. federal or state law.
| Category | Operational Purpose | Default Status | Key Examples |
|---|---|---|---|
| Strictly Necessary Cookies | Essential for website security, user authentication, and transaction processing. | Always Active (Cannot be disabled) | Account login authentication, shopping bag persistence, checkout flows, payment processing, fraud screening, security monitoring, and privacy consent logging. |
| Performance & Analytics Cookies | Help us analyze traffic patterns, monitor page load speeds, and identify technical errors to improve user experience. | Optional (Configurable via settings) | Page visit counts, traffic sources, browsing routes, scroll depth, error diagnostics, search query trends, and site speed optimization. |
| Functional Cookies | Enable enhanced personalization, saved preferences, and interactive concierge features. | Optional (Configurable via settings) | Saved ring sizes, wishlist items, recently viewed jewelry, currency/region selection, accessibility panel settings, and live chat features. |
| Advertising & Targeting Cookies | Help deliver relevant advertisements, measure promotional campaigns, and prevent repetitive ads across third-party websites. | Optional (Subject to statutory opt-out) | Ad impressions, conversion attribution, retargeting pixels, audience segmentation, and cross-context behavioral advertising tags. |
| Social Media Cookies | Enable social sharing tools, influencer campaign attribution, and embedded media. | Optional (Configurable via settings) | Social platform sharing widgets, embedded video players, and social network marketing pixels. |
Depending on your browsing activity and device permissions, Diamond Forest may collect:
Diamond Forest does not intentionally deploy advertising cookies or third-party pixels to capture complete payment card numbers, bank account numbers, passwords, or government identifiers.
We utilize the data gathered through cookies and tracking tools to:
Diamond Forest partners with trusted digital advertising networks and social media platforms to deliver relevant fine jewelry recommendations and measure marketing effectiveness across external websites and applications.
Under certain U.S. state privacy laws (including the California Consumer Privacy Act / California Privacy Rights Act, Cal. Civ. Code § 1798.100 et seq.), the disclosure of online identifiers to third-party advertising partners for cross-context behavioral advertising may be classified as a "sale" or "sharing" of personal data, even where no monetary payment is exchanged. You retain the statutory right to opt out of such data sharing at any time.
You may manage your cookie preferences at any time by accessing our interactive Cookie Preference Center via the Cookie Settings link located in our website footer. Strictly Necessary Cookies cannot be disabled as they are required for core site functionality and security.
To opt out of third-party cross-context behavioral advertising, visit our Your Privacy Choices: Do Not Sell or Share My Personal Information page accessible in our website footer.
Most internet browsers allow you to manage, block, or delete cookies via their built-in privacy settings. If you choose to block all cookies, certain features of the Diamond Forest website—including shopping cart persistence, saved wishlists, and account logins—may not function properly.
You may also manage interest-based advertising preferences through industry self-regulatory programs:
Diamond Forest recognizes and honors valid browser-based opt-out signals, including the Global Privacy Control (GPC), in accordance with applicable state regulations (e.g., Cal. Code Regs. tit. 11, § 7025). When a recognized GPC signal is detected, our system automatically opts that browser out of advertising and targeting cookies. Because GPC signals are browser-specific, you must enable the signal on each individual browser or device you use.
Currently, there is no uniform commercial standard for responding to browser-based "Do Not Track" (DNT) signals. Consequently, Diamond Forest does not respond to DNT signals, as permitted under California Business and Professions Code § 22575, but fully honors recognized GPC opt-out preference signals.
Diamond Forest products, services, and digital platforms are designed strictly for adults. We do not knowingly collect, sell, or share personal information or deploy targeted advertising cookies to individuals under sixteen (16) years of age.
Diamond Forest reserves the right to revise or update this Cookie Policy at any time to reflect technological changes, operational adjustments, or updated legal requirements. Any modifications will become effective immediately upon posting to the Website with an updated "Last Updated" date.
For questions regarding this Cookie Policy, our data tracking practices, or your privacy choices, please contact Diamond Forest: