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Effective Date: August 31, 2026
Last Updated: August 31, 2026
This California Privacy Notice supplements the general Diamond Forest Privacy Policy and applies to California residents who interact with Diamond Forest through our website, customer care channels, account features, checkout, shipping, returns, warranty or repair services, custom jewelry inquiries, virtual appointments, promotions, email/SMS marketing, and other direct-to-consumer services.
This notice explains how we collect, use, disclose, retain, and protect your personal information, as well as how you may exercise your California privacy and consumer rights.
Diamond Forest collects personal information to provide our lab-grown diamond jewelry, custom design services, and customer support. We do not sell personal information for monetary payment. However, making online identifiers available to advertising and analytics partners for cross-context behavioral advertising may be considered a "sale" or "sharing" under California privacy law.
| Category | Examples Collected | How Collected | Business / Commercial Purpose | Third-Party Disclosures | Sale or Sharing Status | Retention Criteria |
|---|---|---|---|---|---|---|
| Identifiers & Contact Details | Name, email address, phone number, shipping address, billing address, account ID, online identifier, IP address, and device identifiers. | Account creation, checkout, consultations, newsletter/SMS signup, customer care, and automated server logs. | Creating and managing accounts, fulfilling orders, providing customer support, identity verification, fraud prevention, and marketing where permitted. | E-commerce platforms, payment processors, shipping carriers, customer service tools, CRM systems, fraud screening vendors, and analytics/advertising partners. | Not sold for money. Online identifiers may be shared for cross-context behavioral advertising unless you opt out. | Retained for the duration of the account relationship, order fulfillment, tax/accounting needs, fraud prevention, and legal compliance. |
| Customer Records & Transactions | Order history, custom design requests, returns, refunds, repair records, invoices, saved addresses, ring sizes, and gift messages. | Checkout, account activity, customer care, and return/exchange portals. | Order fulfillment, bespoke manufacturing, processing returns and refunds, warranty services, dispute resolution, and accounting records. | Order management vendors, payment gateways, fulfillment centers, shipping carriers, accounting vendors, and customer support platforms. | Not sold. Shared only as necessary for services, fulfillment, security, or legal compliance. | Retained according to warranty support schedules, tax and accounting standards, fraud prevention, and legal dispute needs. |
| Payment & Financial Details | Payment method tokens, billing address, card brand/type, transaction IDs, refund status, and financing status. | Provided directly at checkout or processed via secure payment and financing partners. | Processing payments and refunds, completing transactions, screening for fraud, and managing chargebacks. | Payment processors, financing providers, banking networks, and fraud prevention vendors. | Not sold or shared for advertising. Payment and financing partners process data under their respective terms. | Retained strictly as necessary for payment processing, chargebacks, fraud mitigation, tax reporting, and audit requirements. |
| Account Credentials | Username, password, authentication tokens, security verification questions, and login logs. | Account registration, login, and password management tools. | Authenticating user access, securing accounts, preventing unauthorized access, and maintaining system integrity. | Security vendors, cloud hosting providers, and e-commerce infrastructure partners. | Not sold or shared for advertising. | Retained while your account remains active and thereafter as needed for security, fraud prevention, and legal compliance. |
| Commercial Information | Products viewed, saved to wishlists, customized, purchased, or returned; jewelry preferences; and style inquiries. | Website browsing, customer account wishlists, design consultations, and order history. | Personalizing website experiences, product recommendations, demand forecasting, customer care, and merchandising. | E-commerce platforms, CRM systems, analytics providers, and marketing/advertising partners. | May be shared for cross-context behavioral advertising unless you opt out. | Retained for customer service continuity, personalization, analytics, and business reporting. |
| Internet & Network Activity | Browsing history on our website, search queries, page interaction, ad engagement, cookie IDs, pixels, referring URLs, and email/SMS engagement. | Automatically collected through cookies, tracking pixels, tags, analytics platforms, and server logs. | Website functionality, performance analytics, retargeting, debugging, campaign optimization, and fraud prevention. | Web analytics vendors, digital advertising networks, consent management providers, and cloud hosting vendors. | May be shared for cross-context behavioral advertising unless you opt out. Not sold for money. | Retained according to cookie lifespan, consent settings, security log schedules, and business analysis needs. |
| Geolocation Data | Approximate location derived from IP address, shipping destination, billing address, or appointment booking tools. | Automatically via IP address, device location settings, or customer-provided delivery information. | Localizing currency and site features, calculating shipping rates and taxes, fraud screening, and analytics. | Shipping carriers, sales tax calculation services, fraud mitigation services, and analytics partners. | Approximate location may be shared for advertising/analytics. Precise geolocation is not collected, sold, or shared. | Retained as necessary for shipping, taxation, fraud prevention, and regional analytics. |
| Inferences & Profiles | Inferred style preferences, jewelry interests, purchase intent, and favorite collections. | Derived internally from browsing behavior, purchase patterns, wishlists, and consultation notes. | Tailoring recommendations, delivering relevant marketing campaigns, and enhancing user experience. | CRM tools, personalization software, and advertising platforms. | May be shared for cross-context behavioral advertising unless you opt out. | Retained for marketing relevance, account customization, and business optimization. |
| Communications & User Content | Inquiries sent via email, live chat, customer reviews, survey feedback, appointment notes, or uploaded photos. | Directly submitted by you via customer support, live chat, review forms, social channels, or virtual consultations. | Providing customer support, resolving inquiries, publishing consented reviews, and refining services. | Customer support software, live chat operators, review management platforms, and communication gateways. | Not sold. Public customer reviews are visible to website visitors upon publication. | Retained for service history, quality assurance, dispute resolution, and marketing permissions. |
| Visual & Virtual Try-On Data | Photos or videos uploaded for bespoke consultations, virtual try-on previews, or support inquiries. | Directly submitted by you through try-on tools, consultation forms, or customer care channels. | Rendering virtual jewelry previews, custom design evaluation, support assistance, and quality control. | Virtual try-on software providers, cloud storage vendors, and design/support teams. | Not sold or shared for advertising. Virtual try-on data is not used to uniquely identify consumers. | Retained for the shortest operational period necessary to render the preview or support the design project. |
| Referral & Gift Details | Recipient name, delivery address, email, and custom gift card or greeting messages. | Directly submitted by you during gift purchases, referral invitations, or recipient delivery requests. | Fulfilling gift orders, delivering electronic gift cards, sending referral program invitations, and preventing abuse. | Shipping carriers, e-commerce order systems, email/SMS messaging vendors, and fraud screening partners. | Not sold. Used solely to execute the requested gifting or referral service. | Retained as necessary to verify order completion, referral credit validation, and accounting records. |
Diamond Forest collects and processes sensitive personal information strictly as necessary to perform essential business functions, provide requested services, and comply with legal requirements.
California residents have specific rights regarding their personal information, subject to identity verification and applicable legal exceptions:
To exercise your California privacy rights, submit a verifiable request through any of the following channels:
Verification Process: To safeguard your personal data, all requests are subject to verification. We will match key identifiers provided in your request (such as your name, email address, and recent order details) against information currently maintained in our systems. We will never request sensitive security credentials for verification purposes.
Response Timeline: We will acknowledge your request promptly and provide a substantive response within 45 calendar days. If an extension is necessary due to request complexity, we will notify you in writing within the initial 45-day period explaining the reason for the delay.
Authorized Agents: You may designate an authorized agent to submit a privacy request on your behalf. We require the authorized agent to submit written proof of your signed authorization (or a valid power of attorney) and may verify your identity directly with you before releasing or modifying records.
Diamond Forest offers promotional discounts, welcome incentives, referral rewards (such as Refer a Friend), and community loyalty benefits (such as DF Circle Rewards). Participation in these programs is entirely voluntary.
California residents who have an established business relationship with us may request information once per calendar year regarding whether we have disclosed personal information to third parties for their own direct marketing purposes.
Diamond Forest does not sell, rent, or disclose personal customer records to independent third parties for their direct marketing purposes. To submit an inquiry, please email support@diamondforest.com with the subject line "California Shine the Light Request".
Diamond Forest's website, products, and services are directed strictly to individuals 16 years of age and older. We do not knowingly collect, sell, or share personal information belonging to consumers under 16 years of age. If we discover that personal information of an individual under 16 has been gathered without verified parental consent, we will promptly delete that information from our records.
Registered California users under 18 years of age who have posted public content (such as customer reviews) on our website may request removal of that content by emailing support@diamondforest.com. Please note that removal requests do not guarantee complete deletion where legal exceptions apply or where content has been independently reposted by third parties.
Diamond Forest is dedicated to ethical sourcing, human rights protection, and responsible manufacturing throughout our lab-grown diamond jewelry supply chain. In alignment with transparency standards, we uphold the following practices:
Diamond Forest implements administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or alteration. While no digital platform can guarantee absolute security, we routinely audit our infrastructure and maintain incident-response procedures in compliance with California notification requirements.
For questions regarding this California Privacy Notice, our supply chain practices, or to exercise your privacy rights, please contact our privacy team: